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Case Study... Mercedes-Benz, Daimler Trucks International Truck and Trailer Show Bag. Brief: To supply a range of products in an Eco Bag that are relevant to the Trucking industry, the goal of this promotion was to increase brand awareness, create goodwill and reward existing clients. Solution: We researched with our client to determine price points and requirements. Then selected a core range of products - Eco tote bag, branded bottled water, hand sanitiser, chamois ,vehicle sticker and client loyalty card - these items were designed and sampled to ensure compliance with Mercedes-Benz strict brand guide lines. Each of these products were collated and packed into the eco bags ready for distribution at the event location. Results: The show bags were handled out at the Truck & Trailer Show, resulting in exceptional levels of brand awareness and support and even influenced the number of people that visited the Mercedes-Benz Daimler Trucks stand. |


